3 | Personas vs Personalization Café: How to Establish a Solid Personalization Strategy and How Far can we Personalize?

Session

How to Establish a Solid Personalization Strategy and How Far can we Personalize?

3 | Personas vs Personalization Café

Tuesday, July 02

11:40 AM - 03:10 PM

Live in Berlin

Less Details

What’s your experience with personas? Do they work?
How to develop a good personalization strategy? What should be considered?
How to include both the human aspect and the company requirements?
How to understand the user and their behaviour and needs?

Speaker

Viridiana Joyner

Global Digital Communications Director, Givaudan

I am an executive with over 20 years of experience in internal and external communications. I had the opportunity to work with international teams in a variety of functions, environments and cultures. I add value to organisations by creating, activating and implementing communications and marketing strategies and initiatives. I am passionate about innovation and making ideas happen!

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Company

Givaudan

http://www.givaudan.com

Givaudan is a global leader in fragrance & beauty and taste & wellbeing. We celebrate the beauty of human experience by creating for happier, healthier lives with love for nature. Together with our customers we deliver food experiences, craft inspired fragrances, and develop beauty and wellbeing solutions that make people look and feel good.With over 185 locations in 52 countries and over 79 production sites, of which 31 are located in Europe, 13 in North America, 9 in Latin America, 17 in Asia-Pacific, and 9 across South Asia, the Middle East, and Africa, we are committed to driving purpose-led growth that makes a positive impact.Givaudan: Human by nature.